Ways on How Instagram Can Help Your Business Grow

Growing a business using traditional methods can be really difficult, especially on a tight budget. However, with the advent of social media platforms like Instagram, growing a business online has become easier for operations of any size. Instagram in particular may have started off only as a simple photo-sharing app but now has quickly become a platform many businesses use for various reasons. Here are some features on Instagram that businesses can use to get ahead of the game.  

Business Account

Getting a business account on Instagram is essential for businesses that want to get the most out of their time on Instagram. This type of account allows a business to access a range of additional features that are not available on personal accounts, such as analytics and insights, targeted advertising, and links that you can add to Instagram Stories. These features give businesses a chance to not only plan effective marketing campaigns but to carry them out as well with both Instagram’s targeted advertising as well as the added function of links on Instagram Stories. This trifecta of features will ensure that your account will reach a wider audience.

Hashtags

Hashtags are a powerful tool for businesses to reach a wider audience on Instagram. By including relevant hashtags in your posts, your content will appear in searches for that particular hashtag. This increases the discoverability of your content for potential customers who are interested in your products or services. It is important to use a mix of popular and niche hashtags that are relevant to your business so that a wider range of users reaches your content and account.

Instagram Stories

Instagram Stories have become an essential tool for businesses to engage with their audience. With over 500 million daily active users, Stories provide a unique opportunity for businesses to showcase products, share behind-the-scenes content, and promote limited-time offers or discounts. Stories can be used to conduct polls and gather feedback from your audience, which can help businesses make informed decisions about their products or services.

Instagram Shopping

Instagram's Shopping feature is a game-changer for businesses in the e-commerce space. By tagging products in their posts and stories, businesses can make it easy for their followers to purchase products without leaving the app. Instagram Shopping has streamlined the purchasing process, making it more convenient for customers to buy products. This feature can help businesses increase sales and drive revenue.

Instagram may have started as a humble photo-sharing platform, but it has now become an indispensable tool for businesses of all sizes. By cultivating a strong presence on Instagram, businesses can connect with their target audience, build brand awareness, and increase sales. If you haven't explored the potential of Instagram for your business, now is the time to start. Unlock the benefits of this powerful social media platform to your advantage.

To learn more about Instagram and other social media platforms that will work for you and your business, talk to a DPC Representative at 632 8555-8500 or email us at contact@dpc.ph. You can also connect with us via our website www.dpc.ph or
social media accounts for more details.