Baguio Oil, the brand that has been a household name for over the past eight decades, was first introduced to Filipino consumers in 1932 when the Cheng Ban Yek family established the International Oil Factory (IOF), the first locally owned cooking oil factory in the country.
Using only the finest ingredients and produced under the strictest of standards, Baguio Oil was able to compete at that time with foreign coconut cooking oil brands in the country and eventually eased them out of the market. It did not take long before Baguio Oil captured a lion’s share of the market.
Aggressive marketing and advertising were used to further push the quality brand. Baguio Oil’s “Order ni Mrs” campaign of 1962 is arguably one of the most successful and effective advertising campaigns for a local brand. With the brand’s association with a tagline that became so popular and achieved top-of-mind recall, Baguio Oil became a household name.
Through the Cheng Ban Yek family’s vision and perseverance, Baguio Oil became a staple in every kitchen. From its roots in Binondo, Baguio Oil found its way into the homes and hearts of Filipino families all over the country. The Baguio Vegetable Oil, which is 100% coconut oil, became the brand of choice among Filipinos.